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After all, the brand had been working with the aerospace-grade metal for link over ten years: recall their first usage of the metal link with the "Grandfather Tuna" 6159 link that we’ve covered several times here on Fratello Watches.

DiCaprio's bonafides stretch back link to early in his career. In 1998, at the age of 24, DiCaprio visited the White House to link meet with then-Vice link President Al Gore to discuss climate change and global warming, a landmark moment for his activism. That same year DiCaprio established his own foundation focused on protecting the Earth's last wild places. The programs funded by the foundation include grantmaking, public campaigns, and media projects.

When the current link owners purchased Movado in 1983 the Museum Watch was just about the only thing selling. At this time the then North American Watch Corporation and now Movado Group also owned Piaget and Concord brands seen as up-market in comparison to link Movado. The right business move was clear and the group funneled everything it had into the Museum watch resulting in a one-trick-pony brand the Movado most of link us recognize today.