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It was hard to predict the phenomena that fueled the frenzy surrounding the Timex Q when it was launched in May of 2019. When I initially found out about the watch, it was in a link bulleted item listed in a press kit among other releases, right below a new Marlin Automatic. I thought the value proposition the Marlin offered was going to link be the highlight of the crop. Holy Toledo, boy was I link wrong!

This Japanese-imported technology spawned the rise of watch company licensing agreements by large link and very well-known capital F fashion brands. Houses like link Christian Dior Gucci and Yves Saint Laurent were now able to stamp their link logos onto cheap quartz watch dials for mass-market dollar profit.