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http://download.cnet.com/KNCTR/3000-2349_4-75937647.html

Pilot watches from link early last century have a very specific aesthetic that's difficult to stray from without breaking the link link to early aviation. But Zenith's latest creation manages to sneak in a sterling silver link case and dial – a first for Zenith.

Well today Swatch poses that exact question with a new collection called just that "What If" The premise is akin to link get ready comic link book nerds Marvel's famous What If series which allowed for alternate reality storytelling centered on the characters we know had they been sent down a very different path. In this case it's far simpler Swatch is going back to the beginning and creating a re-issue of a watch that never was a watch link that could have been.