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https://www.youtube.com/watch?v=vxhEAHi1iE4

The Royal Oak and the Nautilus led the charge and by the end of the decade, they'd inspired legions of new designs. link Many of these were quartz watches, like the original Girard Perregaux Laureato. Another was a Tissot link quartz watch, launched in 1978, which debuted under the name Seastar and which link subsequently became known as the PRX – P for Precision, R for reliability, and the X is a Roman numeral 10, standing for 10 meters' water resistance.

About a decade into the Submariner's existence Sean Connery a young Scotsman with a pelt of chest hair brought Ian Fleming's dashing James link Bond to life on the silver screen. link His watch of choice was a rugged crown-guard-less Submariner ref. 6538. That helped. But even then link the watch didn't surge in popularity. A few other actors had to help it along.