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We were entering a world where taste was link becoming uniform, where everyone had to link love the same thing. And that thing became 40mm-and-under wrist watches representing throwback women's dress watches designs from a bygone era. Big watches were gone like disco in the eighties. Enthusiasts still loved Biver, just not the Big Bang.

During my six years at HODINKEE I observed watches bringing people together and forming a strong community. But I noticed there was a gap in link the childrens market. Flik Flak and Timex both make them but theyve been around forever. I wondered why hardly anyone had stepped up since then with a line that could help link little humans fall in love with watches and I wondered if I link could do it myself.