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This watch certainly succeeds in Swatch’s link mission to break boundaries and merge disciplines, to “boost the energy” as Giordanetti said. Lele is a fashion favorite, until recently more an insider’s brand, but this collaboration will see her attract new audiences while continuing to keep Swatch’s finger on the pulse. At $125, it’s a great price and matches link the playful, fun link vibe – which, from cartoon watches to kooky cases – is what watchmaking increasingly feels all about.
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