close
    How would an advertising plan for a small retailer differ from that of a large retail chain?

    0  Views: 370 Answers: 3 Posted: 12 years ago

    3 Answers

    A small retailer with a small geographic customer reach would limit its' advertising budget to mediums that emulate its' reach. Local weekly newspapers get the message out in a much more cost-effective way than city dailies.


    Other inexpensive ways to advertise are the different social media such as facebook and twitter. These have become so popular that large retailers use them as well.

    The one word answer is COST.

    A smaller retailer might have smaller revenues. Smaller revenues might result in less money being allocated for advertising.



    Top contributors in Uncategorized category

     
    ROMOS
    Answers: 18061 / Questions: 154
    Karma: 1102K
     
    Colleen
    Answers: 47269 / Questions: 115
    Karma: 953K
     
    country bumpkin
    Answers: 11322 / Questions: 160
    Karma: 838K
     
    Benthere
    Answers: 2392 / Questions: 30
    Karma: 760K
    > Top contributors chart

    Unanswered Questions

    wearesafespace
    Answers: 0 Views: 8 Rating: 0
    Topnhacaiin Net
    Answers: 0 Views: 8 Rating: 0
    lc79cx
    Answers: 0 Views: 10 Rating: 0
    go99pics1
    Answers: 0 Views: 13 Rating: 0
    22ccappcom
    Answers: 0 Views: 8 Rating: 0
    gold88my1
    Answers: 0 Views: 8 Rating: 0
    > More questions...
    516809
    questions
    752592
    answers
    860608
    users