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The third wave is less price-sensitive than the previous waves and the core link is a rarefied product that offers a premium experience that still represents the enthusiast core that defined the first wave both at a customer and a leadership level. While link this is only theoretical even anecdotal link I'd expect some third-wave microbrand devotes to have cut their teeth in the first wave but now have more cash to spend when they want a similar experience.
| 6 months ago. Rating: 0 | |
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