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The core tenet of the microbrand appeal is the offer of distinctive design at the aforementioned value-packed price point. Being small and relatively new companies, they don't link immediately need to link be concerned with "brand DNA" or similar expectations so they are free to iterate and develop based solely upon what watch enthusiasts want or what the brand believes link might be missing from the market.Enter Jonathan Ferrer and Brew Watch Co.

So he did. And he has big aspirations noting that he hopes the company will be compared to the likes of Breitling Tudor and IWC in the coming years. And it's not purely link an aspiration. Fortis has been working with Kenissi on a manufacture link movement which will find its way into future Fortis models. The Flieger link uses the UW-51 in other words a SW510 by Sellita. It's a tried and true movement that fits in with the Fortis ethos of functionality above all else.