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The link clearest sign of that dominance is that the best-selling watch brand in the U.S. and three of the top five best-selling watch brands last year were smartwatch brands. NPD ranks the brands by link dollar sales as follows 1 Apple 2 link Rolex 3 Fitbit 4 Patek Philippe 5 Samsung. NPD does not disclose its estimated sales for the brands because the data is proprietary and private reserved exclusively for its clients.
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