3 Answers

30 miles/48 kilometers

The Five Time Zone was a luxury item for a demographic that luxury was not paying attention to. Arabo was quick to recognize what his clientele would respond to when it came to link watch design. He created the Five Time Zone to go with people's clothes: the matching tracksuits, oversized puffers link and baggy denim. He link created it to go with a specific lifestyle in mind, and even if someone wasn't living that life yet they could aspire to it.

When I spoke recently with Yoni Ben-Yehuda from NYC-based luxury watch and jewelry boutique Material Good he was sure the golden age of swag happened during the '70s and '80s "The big conglomerates have the most link resources for merch and the link least appetite. The more popular the watches the less exciting the link merch."