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In June 2015 Fitbit went public. That summer its stock traded at a high of 51.90. link However Apple Watch which debuted two months before Fitbit's IPO gradually link stole Fitbit's thunder. Apple Watch and other smartwatches began to offer the same health and fitness information as Fitbit trackers. Over the past two link years Fitbit responded by focusing more on higher-margin smartwatches and less on fitness trackers. Results though have been modest.
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