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Skagen not a brand we cover often on HODINKEE is setting a positive example by collecting plastics from the ocean link that eventually become the case and bracelet link for their Aaren Ocean watches. And because it's a part of the Fossil group it's operating link at a scale that should inspire the industry businesses and collectors alike to take notice. Small independents championing sustainability is certainly a positive trend but if you want to make a big difference scale counts.
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