God is everything good! We are here on earth for a purpose and that is to spread the word of God so people can come to the saving knowledge of Christ. If we decide to ignore Him, or disbelieve, then that's our choice and we suffer the consequences. We are all going to live forever - be it in Heaven or Hell - and for the unbelievers, Hell is their eternal home. God wants good for all - and we do have a free will!!! God is not a dictator or a cruel being. He lets us make our own choices. It's that simple.