The definition of promote (taken from dictionary.com)is: 1. to help or encourage to exist or flourish; further: to promote world peace. 2. to advance in rank, dignity, position, etc. ( opposed to demote). 3. Education . to put ahead to the next higher stage or grade of a course or series of classes. 4. to aid in organizing (business undertakings). 5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity i hope this is what you meant as i could think of no other possibility's :)