JC: I think innovation has gone to a link whole different level, from link material to advancement to movement technology. Take, for instance, Eco-Drive going from a core watch with a power reserve of six months to a minimum link of a year with E365. Super Titanium, with Duratect – now using different type of DLC finishes takes it to a totally different level. Even most recently in the mechanical side, there's been a very big interest in the resurgence in development of mechanical watchmaking.