A retail outlet may refer to one of two things. The first is a store that simply sells merchandise directly to the consumer; the merchandise is generally purchased by the store from a wholesaler, or it may be manufactured by the company that owns the store. some retail outlets are large stores with a wide variety of merchandise.Retail outlets generally sell goods in unlimited quantities to consumers, unless a store is offering a particularly deep discount.  A retail joinery shop fitting is also a type of  retail outlet for joineries.